It's not something I'm proud of, but I used to write for Bleacher Report.
I know. I'll have to carry that shame with me as long as I live. It's my burden.
Today Bleacher Report follows a pretty simple model. SEO Bait. And then SEO Bait some more. Ever do a search for "St. Louis Cardinals"? Chances are you'll see something like this:
They are SEO masters.
And the headlines are even better: "5 Reasons The Cardinals are the SF Giants EASIEST 1st Round Opponent".
WHAAA? My beloved Cardinals are playoff pushovers? *CLICK*
Then I get this:
I'll spare you the rest of the list… but if you're leading with a 3-3 head to head record and Chris Carpenters nuts in big games… FAIL.
Doesn't matter to B/R, though. They've got your click recorded. Nearly 1300 as of the time I found this artcile. Written by a man that was encouraged to make a list, even if the list didn't hold an iota of merit.
Just a heads up, I guess. None of this is going to change, until we stop clicking on these silly headlines and make B/R do better.
They can do better.